The Lava Internationalis an Indian mobile phone manufacturer. Lava decides to target the INR 10,000 budget market segment in India; at the same time to compete in the market, it’s also investinga huge amount in research and development to innovate unique and new designs and features for its smartphones. According to the Chief Marketing Officer of Lava,the company establishes itself as one of the dominant global players in the technology space. However, Lava is the only one from India, whose mobiles are designed and manufactured in China.It has invested in an R&D center in Shenzhen actually early just to assurethat it does not vanish from the arena in a few years.

The Lava manufacturing facility has a team of 700 strong engineers, which mostly consist of Chinese engineers but a fair number of them are Indians. Here in the facility they focuses on endeavor the main design processes, including mechanical design,industrial design,hardware design, engineering,and also software development for its feature phones and Android smartphones.