TECNO Mobile, a leading brand of TRANSSION Holdings, has been officially introduced in Pakistan after its official announcement in a mega flagship event held on Saturday 19 August 2017 in Royal Palm Golf & Country Club, Lahore.

Official Launch Event Details

The hosts of this brilliant event were Mr. Fahd and Ms. Sophia Anjum.

The event kicked off with the recitation of Quran by Mr. Shahbaz Malik.

The hosts then invited General Manager of TECNO Mobile, Mr. Stephen Ha, to share his views about Camon CX and CX Air being launched in Pakistan. Ha first welcomed all the dignitaries present in the event.

Mr. Stephen Ha then went on to explain about parent company TRANSSION Holdings and explained how the TECNO Mobile has been emerging as the flagship brand for the parent company.

The hosts then invited Mr. Ijaz Hassan, CEO of United Mobile, which is the leading distribution partner of TECNO Mobile in Pakistan. Hassan explained that United Mobile has been in partnership with TECNO Mobile for the last 4 months. He also explained further about United Mobile that it has been operational in Pakistan for the last 16 years and has become the leading mobile phone distribution company in the country.

He went on to say that TECNO Mobile is an emerging as well as upcoming brand in Pakistani market and owing to the effective distribution experience of United Mobile, TECNO Mobile’s Camon CX and CX Air will become instant hits in Pakistan as well.

Mr. Ijaz Hassan further said that TECNO Mobile has long term plans in Pakistan and since United Mobile has a strong distribution channel, hence this partnership will also be on long term basis. He also explained about the TECNO Mobile Camon CX and CX Air that both the variants are predominantly Selfie Phones, which will be mainly targeted towards the youth in general.

Moving further, he explained that both the smartphones are metal-designed elegant just like other leading brands. Furthermore, these brands are rightly priced, as price was set in accordance to the Pakistani consumer market. Moreover, he shared the vision of TECNO Mobile by stating that the company does not intend to simply earn profit; rather, the main target would be extensive market share in Pakistan. Hassan also concluded by thanking all the guests present at the launch event of Camon CX and CX Air.

The hosts then invited Mr. Sufyan, Retail Manager TECNO Mobile, to offer complete product description. Sufyan started off with brief statistics about the company. He mentioned that TECNO Mobile is currently present in 51 countries and has highest market share in Africa, where it has 41 offices.

He also explained how the sales volume of the TRANSSION Holdings has been on an increasing spree since the company’s entry in mobile phone market, and the sales literally skyrocketed from 2013 when smartphone emerged on the scene.

Sufyan also shared the vision of TECNO mobile by stating that ‘we see glocally, i.e. we think global but act on local.’

Furthermore, he also shared the milestones that the company has achieved so far and awards won by the company till today.

He then gave a full description of Camon CX and CX Air.

The hosts then invited all the important dignitaries as well as brand ambassadors of TECNO Mobile for official power launch of Camon CX and CX Air.

It was then followed by a lucky draw. The General Manager of TECNO Mobile Mr. Stepehen Ha took out the cards in which the lucky winners’ names were written. There were 10 lucky winners in this draw who were awarded with TECNO Mobile’s flagship Camon CX or CX Air.

The guests were served with delicious food, and along with that there were superb musical performances by iconic singers Arsar and Nouman Javed.

The event ended with additional thankyou notes by United Mobile CEO Ijaz Hassan and TECNO Mobile General Manager Stephen Ha.

TECNO Mobile Camon CX & CX Air Full Product Description

The mainstream Camon CX by TECNO will have 5.5-inch display screen with 1080 x 1920 pixels resolution.  It will have 3GB of RAM and internal storage of 16GB, which can be extended up to 128GB through MicroSD. It will run on powerful Android 7.0 Nougat and will have 1.5GHz Quad-Core processor. The main feature of this smartphone is its camera. The main camera will be 16MP, whereas the front or selfie camera would also be whopping 16MP.

This is the reason that Camon CX is widely regarded as a Selfie Phone. The phone will have Li-ion battery of 3,200mAh size.  Camon CX will be available in 4 color variants, i.e. black, blue, white and gold. The Camon CX price, as unveiled during the launch event, and that too with all these rich features, is just Rs. 20,999.

The other variant of Camon series is Camon CX Air. It will also have 5.5-inch display, 1.3GHz Quad-core processor, 2GB RAM, 16GB internal storage with up to 128GB expandable through MicroSD, 13MP front and main dual camera, 3,200mAh battery and Android 7.0 Nougat. Camon CX Air price will be even more economical, as introductory price is just Rs. 15,999.

For TECNO Camon CX and CX Air hands-on review with full specifications and user guide, please stay tuned to Mobile Phone Collection, as we will bring you more news about TECNO Mobile in coming days.