This morning, it has been revealed that Blue Apron second quarter earnings are dropping. The stock of the company has dropped more than 14% if we look into the earnings report. The report isn’t stable as to what was expected by Wall Street.

To keep its burn under caution, Blue Apron is cutting short its marketing expenditure. They did that before too which is why their customers number has been declined.

Blue apron meal kits service did able to get some profits in the past but ever since they started spending on marketing they did acquire customers too. Problem is to keep customers stick around and let them keep buying meals from their service.

To improve customer’s health base, Blue Apron is the best meal kit service provider and the company spent more on buying more meals. Tricky is, the company has to show growth graph if it has pulled off on marketing budget.