Blippar is a startup which is utilizing augmented reality to acquire more of an attention. Apple and Google planning big on their AR platforms but small startups don’t want the big giants to get all the benefit with AR. Blippar mobile has launched a halos face recognition feature which is currently in beta phase.

Blippar Face Profiles More Like Digital Billboards Launched

Blippar isn’t new in augmented reality even before Google Glass, the startup was there. When they started with AR, 1 out of 1000 people were aware of the new tech, told the CEO of Blippar.

For now, five million entities could be visually recognized through Blippar which also encircles 370,000 known public entities.

‘Halos’ is a social feature utilizing face recognition technology, will be released in beta version to Android and IOS users. This feature let the user to create customize bubbles around the face telling the mood etc. could also have animated emoji, recent Tweets, pictures, YouTube videos and more.