Apple iPhone SE giving tough time to competitors in China
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Apple iPhone SE giving tough time to competitors in China

  shahid nazir

The handset that has been becoming the shining star of the market eve is not the flagship iPhone 6s and 6s Plus but the little iPhone SE is doing its magic. The reason behind the stellar performance of a 4-incher is the high-end specs inherited from current flagship models. If we see the stats the iPhone SE only received 3.4 million pre-orders in China. Though these facts can be manipulating as in China the pre-orders does not confirm the actual sales. However, currently it is beating its current competition Huawei, Xiaomi, Vivo and Oppo.

Apple iPhone SE giving tough time to competitors in China

Apple iPhone SE giving tough time to competitors in China

As per reports supplier with smartphones’ supply chain is not accepting to build inventories for parts due to the success for iPhone SE sales. They have now less room for other things. The main reason behind this highly driven demand is the solid innards like A9 chipset and 12 MP rear camera, and Apple Pay. Even if there is not a 3D Touch the iPhone SE still managed to make its mark by giving a support for Live Photos.

On the contrary, this time the suppliers are more cautious with inventory management by keeping inventory up to requirement. In 2015, Xiaomi planned for inventory up to 80 and 100 million to be shipped across the board but only managed to sell a bit more than 70 million.

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