Yesterday, Ufone introduced Humaira Anjum as its brand ambassador for its newly announced Super Minutes PackagesUfone said that Humaira is one of the many hardworking and persevering individuals of Pakistan who make the nation proud and set ahead an example for others to be motivated as a result of their untiring efforts.

Ufone Signeda 50 Years Old Entrepreneur as its Brand Ambassador

Humaira Anjum who is an entrepreneur, chef and a mother of 3 talented kids will be seen in Ufone TV commercials.

She is the face behind the Dastarkhwan that serves lunch to particularly working professionals and households. At the age of 50 she is gratefully established. We thank to the big idea that changed her and her family’s life a few years back.

Having moved to Karachi from Hyderabad in 2001 Humaira found it challenging to make both ends meet. She was persuaded to think of a big idea that would sustain a decent standard of living.

Although sewing and stitching was an option as a lot of cottage industries managed by women but Humaira had to choose an alternative because she has problem in her cervical.

Ufone held an event yesterday in Karachi to introduce Humaira with bloggers where Humaira’s family members were also present.

Humaira Anjum told that she started her work very humbly and she makes mixed masala, pickles and other food items and sell it to people. After some time she established food delivery service to offices with the name of Dasterkhwan. Currently she is running a canteen called “Food Factory” at Executive Tower Clifton, Karachi

Ufone said that Humaira Anjum has been taken on board as its brand ambassador as part of company’s latest ad campaign regarding Super Minutes.

Ufone said that Super minutes is the key to stay carefree throughout the week which is very similar to the business model Humaira runs by making food and selling it in tiffins to those who don’t have the time for it.

Humaira Anjum’s story is an inspiration for middle class and white collar families who are struggling for financial needs. She looks like a typical and simple Pakistani middle class woman but her love and passion for food and to give her children a better living and education she started a service that is now paying her off.