According to CounterPoint latest research, Samsung has beaten Apple in premium Smartphone Charts.
As per report analysis, Samsung now has 46% share for the devices above INR 30,000 ($465) in Indian smartphone market. Contrary to this, Apple has a market share of 42%, thus making it number two in the charts. The research firm reasons that hike in market share for Samsung is mainly due to increasing demand of devices like the Galaxy S6, S6 Edge, Note 4 Edge, and the A7.
“With iPhone 6 series, the inspirational value of Apple is higher than ever before in India and the company is building demand even in tier-II cities,” expressed senior analyst Tarun Pathak. “In comparison, Samsung is leveraging its distribution network, coupled with strong marketing, which could propel Galaxy S6 series to reach a million units in shipments quicker than iPhone 6 series in almost four months since debut.”









