Lenovo is a Chinese multinational technology company whose headquarters are in Beijing, China. Lenovo is exclusively dealing in personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions. As per recent report by CMR, Lenovo becomes the most used and leading Chinese mobile brand in India. After Lenovo other Chinese brands come in order of rankingitel, Gionee, Xiaomi, and Oppo.

The data was collected by the cumulative installed base of mobile handsets as of March 2017, which depicts that Lenovo is the most used top Chinese brand in all seven States of India. However, Lenovo is on the top but still it needs to rejuvenate its strategies so that it can retain number 1 position in India, because competition is very tough other Chinese brands are also struggling to increase their sale.

According to the Indian market survey, Lenovo, OPPO, Vivo and Xiaomi are the preferred four Chinese smartphone brands in India respectively. They named these four brands as “LOVE”. While itel is also struggling hard, to increase its contribution in Indian Smartphone market segment of Chinese brands. It is suggested that LOVE brands should explore all the Indian markets through both online channels and retail outlets.