Google has collaborated with Pakistan’s biggest e-commerce hub Daraz.pk to online stage its Tech Mela of the year starting from 11^th September to 20th September, 2015. This is the first ever by Google in Pakistan. Tech Mela starting from today will primarily offer both the telecos and smartphone companies to present their best deals and possible discounts on common platform.

Google in collaboration with Daraz.pk has staged Tech Mela, the biggest Online Tech Festival of the Year

The shopping Mela will feature Top mobility brands such as Samsung, Microsoft, Huawei, PTCL, Rivo, TPL tracker, Innjoo, Infinix, Intex, Telenor and Zong, that will stage their latest phones and offertheir best deals and discounts of up to 30% off on gadgets, smartphones, data and voice plans via only Daraz.pk across Pakistan throughout the Mela.

Speaking on the occasion, Jonathan Doerr, Co-CEO of Daraz Asia said:

“Tech Mela is your gateway to the biggest online tech shopping festival. As the leader of online shopping in the country, we’re delighted to partner with Google to help further propel the ecommerce industry by launching the latest smartphones exclusively and bringing the best deals from the world’s major brands to our valued customers in Pakistan.”

This initiative also supports the growing culture of e-shopping in the country esp. after the introduction and growth of 3G/4G spectrum which has taken this industry to the next level. Also,Country Manager South Asia Frontier at Google,Tania Aidrus commented.

Pakistan’s mobile industry is really taking off with more and more people coming online and using their smartphones as their primary Internet device. It is absolutely the right time to hold this virtual shopping festival just before the traditional holiday and festive period of Eid-ul-Adha and what better way than to hold it completely online where the next wave of buyers will be congregating.” Further added Tania:

““The majority of digital consumers in Pakistan are already researching online to decide which device to purchase, and for the most part they find online resources more relevant and credible. Tech Mela is an initiative to complete the research and purchase loop, and we hope the exclusive deals will spur greater acceptance of e-commerce among even more Pakistanis.”