ShangaiShinezone Network Technology Co Ltd, the Chinese gaming firm claimed to enter the Middle East market. The company has participated in the World Game Expo 2017 which is currently taking place in Abu Dhabi. The founder and the CEO of the company Frank Lee said that the main goal is to explore the gaming market of the region.Prior to deciding, the gaming firm planned to enter the region’s market through some product agencies, where they will license intellectual property and commissioned the development, it’s shared in a statement.

Chinese Game Publisher Soon to Acquire Gulf Market

Now the Middle East has become a strong foothold for the Chinese game publishers which are trying to expand on international level. That is also the reason why Chinese government One Belt, One Road policy is an initiative to build up economic ties.

“Shinezone, as a powerful export platform for games published in China, has been operating with a global perspective. With years of experience in operations overseas, Shinezone plans to adapt its games to the local market in the Middle East,” said Lee.