According to the Interbrand, a consultant, Apple has become the most valuable brand for 5^th consecutive year in the world. A latest report suggests that the total value of the brand is about $184 billion, and that is up to 3.1% more than the figure last year for Apple’s case.

On the other hand, when looking at the other companies in top 10 list, we see that Google holds second place. As subsidiary of Alpha company, Google holds the total brand and market worth of $141.7 billion, which is also about 6% more than the valuation recorded for the brand in 2016.

Third place is attained by Microsoft, which has total brand worth of $80 billion. Amazon holds 5^th position with $64.8 billion worth. 6^th position is held by Samsung, which has total brand value of $56.2 billion. Moreover, in the last position among top ten, Facebook has experienced a marvelous growth with more than 48% increase in the brand worth through which it has reached $48.2 billion.