For Facebook upcoming video service, Buzzfeed, ATTN, Vox Media, Group Nine Media and more will create video shows for the entertainment whereas for millennial news, featured videos are also in the pipeline. Sources familiar disclosed that both short and long form videos would be produced and there would be ad breaks too.

Buzzfeed and Vox Signed for Original Video Shows with Facebook to Have More Ad Dollars

Two primary tiers Facebook is planning in the entertainment section, one which Facebook own would have scripted shows of episodes from 20-30 minutes, on the other hand unscripted shows won’t be owned by Facebook and would last from 5-10 minutes. For longer scripted videos, Facebook is giving out $250,000, a strategy successfully implemented by Amazon.com and Netflix. For second tier, the company is paying $10,000 – 35,000 per show, also giving creators the 55% of the ad revenue.

Facebook acquiring and licensing original content is putting it into the competition with Snapchat’s Discover feature, YouTube Red, and other traditional TV networks.