BlackBerry as a very tumultuous recent past as its smartphones sales are concerned. Though in the security business it is growing well but the smartphone division has been under lot of stress due to the niche it caters. After a prolonged period of steady decline, the company has finally come on Android platform with a very successful Priv, whose stock has been sold out at the initial stages of release.

Blackberry Priv has worked for its recovery road

In between, BlackBerry also claimed delay in shipments due to the increased demand of the handset.

The good news is finally there could be some profitability as the Q3 report shows increase in stock value and shrinking losses. This primarily due to strategic marketing and alternating financing in both software and hardware sales, esp. the recent synergy of Android and BlackBerry has proven a potential success in this scenario.

But even before Priv, BlackBerry considereda new and enhanced licensing strategy for it software suite to counter sharply declining profits form legacy system access fees and the ecosystem thus developed showed positive results.  Morningstar analyst Brian Colellowhile commenting on that matter said:

“BlackBerry hit a software number that investors have been looking for them to hit for quite some time … I think the investment in security, in software, is the right move.”

Financial figures also verify the above theory. Aside from share raise, the company losses have reduced to 3 cents a share for a total on $15 million. Thanks to Priv. John Chen has also estimated a return of sustainable profitability in fiscal 2017. Piv has been a very bold experiment that has led the company in new direction. Sales figures actually show that less devices in number are sold this quarter – 700,000, in comparison to 800,000, but still the average sale price has reached up to $315, making for the overall increase in revenue. John Chen said Android did cut a lot of production cost.

“We’re planning on other Android phones, but it all hinges on how we do with the Priv …

“I’ve said that if we cannot make money we’re going to get out of the phone business, and I mean hardware. We have tons of software that absolutely could run, not only on Android phones, but Apple and Windows phones too … We will remain in the phone business one way or the other”